The Development of the Terbang Buhun Art As an Effort to Promote the Local Cultural Identity of Langensari Village, Solokan Jeruk Subdistrict
DOI:
https://doi.org/10.61391/sij.v5i1.302Keywords:
Cultural Diplomacy, Terbang Buhun, Local Cultural Identity, Langensari Village, GlobalizationAbstract
The Terbang Buhun Art is one of the Sundanese cultural heritages that remains alive in several areas of Bandung Regency, including Langensari Village in Solokanjeruk Subdistrict. Amid the tide of globalization and digitalization, this art form faces various challenges that could threaten its survival, including shifts in community cultural values, a lack of promotion through digital media, declining interest among the younger generation in traditional arts, and the risk of losing local cultural identity. This study aims to examine the role of cultural diplomacy through the Terbang Buhun art form in promoting local cultural identity in Langensari Village, analyze the impact of globalization on its existence, and identify community efforts to preserve and promote this art form. This study employs a descriptive qualitative approach using data collection techniques such as field observation, in-depth interviews, documentation, and literature review, as well as source triangulation to ensure data validity. This article serves as the initial part of an ongoing research series, outlining the conceptual framework, research questions, and a more operational research design that will be utilized in subsequent data collection phases.
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